Purpose by Pomelo-876 (2)

Fashion brand Pomelo announces first ever permanent eco-friendly collection

 With the success of Pomelo’s 2018 sustainable collection, Purpose, the brand has now decided that the eco-friendly collection is here to stay, making Purpose apart of its permanent assortment. “Pomelo’s Purpose collection is so named as it presents us with an opportunity to lead the way in terms of bringing sustainable materials and processes to the fashion industry in the region,” says the brand’s CEO, David Jou.

Purpose by Pomelo-982 (2)

Pomelo are not only sourcing environmentally-conscious materials like organic linen, Better Cotton Initiative cotton (BCI cotton for short), and natural dyes, but also using product packaging with 60% less plastic. Another step into the socially-responsible direction, Pomelo’s new collection is made in factories that have passed Pomelo’s audit for humane and safe work conditions.

In Jou’s words,  “Purpose is a collection that brings the best of tech, sustainability, and design together to form a beautiful collection of minimal but fashionable pieces. We’re very excited to continue to bring innovation to this very important topic.”

Purpose by Pomelo-045 (2)

In other words; environmentally- and socially-responsible clothes you can feel good about. It couldn’t get any better than that, right? But, wait. It does. The Purpose collection starts at only $19.99!

Launching today at, check out our fav picks below:


The perfect summer dress (it’s got pockets!)



White linen shorts are a must-have for any summer wardrobe



A great LBD that can be dressed up or down

What are your thoughts on Pomelo’s latest eco-friendly collection?

Comment below!

Images courtesy of Pomelo.




Candy Stripes - Tastemaker Status

Get happy in this cheery-colored print.

This fun stripe is the perfect last-minute addition to your summer wardrobe. The epitome of playfulness, the candy stripe will ensure those summer vibes keep going strong. Get the look below:


Madewell Central Shirt in Sherbet Stripe, $69.50,



ASOS DESIGN Pineapple Stripe Cross Body Bag

ASOS DESIGN Pineapple Stripe Cross Body Bag, $35,



Pull & Bear Rainbow Stripe Tee

Pull & Bear Rainbow Stripe Tee, $13.50,




STAUD Alice Tie-Front Striped Stretch-Cotton Poplin Dress, $275,


Image Sources: Top left, Carolina Herrera 2018 Resort, Top right, Paper & Stitch, Bottom left, @brookeutterback, Instagram. Bottom right, @noelledowning, Instagram. Made with Canva.



J. Crew Holographic Makeup Pouch - Tastemaker Status

This week’s find features the perfect makeup pouch; convenient *and* cool.

This take-anywhere makeup pouch is not only practical but mesmerizing with its holographic shine. Because it’s see through, it’s your perfect travel companion. Take to the airport, the beach, or just leave it on your bathroom counter because it’s pretty!



J. Crew Clear Makeup Pouch, $19.50,


Image Sources: Painting, SP118 by Yago Hortal, Instagram. Made with Canva.




Jeffrey Campbell Violit Embellished Floral Sandals - Tastemaker Status


These Jeffrey Campbell sandals provide some serious bling for your next summer shindig (Cinderella, eat your heart out!)

What girl doesn’t like a little bit of sparkle? And what girl doesn’t love a whole lot of sparkle? With these heels, you’ll get your fill and then some.


Jeffrey Campbell Sandals

Jeffrey Campbell Violit Embellished Floral Sandal, $149.95,


Made with Canva.



Red Stripe - Tastemaker Status

Stripes become even bolder in these carnival-inspired colors.

Stripes are a classic pattern that never go out of style, and are even more popular during the summer months thanks to the go-to sailor stripe. Swap out your navy stripes with red for even more of a fun, almost European-influenced, pop!




Brixton Fiddler Stripe Baker Boy Cap



Striped Tunic, $69.90,




Pieces Striped Oversized Shirt, $56,




Missguided Barbie Stripe Swimsuit, $40Missguided Barbie Striped Beach Towel, $29,

Image Sources: Top left, Pandora Sykes, Middle, Shay Mitchell for Quay X Shay Mitchell, Bottom right, Anthropologie, instagram. Stripes, Unknown Source. Made with Canva.



Rip Curl Swimsuit - Tastemaker Status

Hit the beach or the pool in this candy-colored striped one-piece.

Show your stripes in this swimsuit by Rip Curl. Though a one-piece swimsuit is one of the most classic basics, you’ll be sure to stand out with the bold geographic lines in eye-catching colors.




Rip Curl Sun Stripe Swimsuit, $90,


Image Sources: Painting, Yago Hortal.



Boater Hats - Tastemaker Status

Originating from 19th century men’s fashion, the boater hat is the perfect head-cover from countryside to beachside.

The boater hat proves to be truly versatile with its compact design, keeping you in the shade whether you’re walking in the city or on the boardwalk. It is also a great finishing touch to almost any summer look.




Treasure & Bond Straw Boater Hat, $29,


Straw Boater with Bow Detail in Mono


ASOS Straw Boater with Bow Detail in Mono, $23,


LA Hearts Straw Boater Hat


LA Hearts Straw Boater Hat, $29.95,


Image Sources: Top left, Lovely Pepa, Be.Daze.Live. Middle, The Chriselle Factor. Bottom right, Malaika Firth for J. Crew, J. CREWING. Sand, Cuyana. Made with Canva.