Fashion brand Pomelo announces first ever permanent eco-friendly collection
With the success of Pomelo’s 2018 sustainable collection, Purpose, the brand has now decided that the eco-friendly collection is here to stay, making Purpose apart of its permanent assortment. “Pomelo’s Purpose collection is so named as it presents us with an opportunity to lead the way in terms of bringing sustainable materials and processes to the fashion industry in the region,” says the brand’s CEO, David Jou.
Pomelo are not only sourcing environmentally-conscious materials like organic linen, Better Cotton Initiative cotton (BCI cotton for short), and natural dyes, but also using product packaging with 60% less plastic. Another step into the socially-responsible direction, Pomelo’s new collection is made in factories that have passed Pomelo’s audit for humane and safe work conditions.
In Jou’s words, “Purpose is a collection that brings the best of tech, sustainability, and design together to form a beautiful collection of minimal but fashionable pieces. We’re very excited to continue to bring innovation to this very important topic.”
In other words; environmentally- and socially-responsible clothes you can feel good about. It couldn’t get any better than that, right? But, wait. It does. The Purpose collection starts at only $19.99!
Launching today at pomelofashion.com, check out our fav picks below:
The perfect summer dress (it’s got pockets!)
White linen shorts are a must-have for any summer wardrobe
A great LBD that can be dressed up or down
What are your thoughts on Pomelo’s latest eco-friendly collection?
Images courtesy of Pomelo.